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When On was founded in 2010, it was based on a single innovation. True to our roots, innovation continues to shape everything we do. Today, we remain committed to creating groundbreaking products that inspire people to move, while rethinking how they’re made and recognizing their impact on the world around us.


Our mission is to ignite the human spirit through movement.


Over the years, this intention has kept us moving – challenging us to rethink performance and the way products are made. It drove the development of CleanCloud® technology, transforming captured carbon emissions into high-performance midsole foam. And it inspired LightSpray™, a breakthrough production technology that redefines how uppers are made, designed to reduce waste and emissions.

None of these innovations happened overnight. They grew out of years of experimenting, learning and persisting with our mission.


Scaling impact where we can truly move the needle


Our 2030 impact roadmap is designed to scale our efforts where we believe we can make the biggest impact: reducing emissions across our value chain, advancing circular systems beyond take-make-waste and strengthening social conditions along the supply chain. Building a brand rooted in impact is a long-term commitment, and every step is an opportunity to learn and improve. We pursue these areas because they matter – to our business, to our industry and to the world we move in. Explore our impact pillars below.


Where we’re focusing our efforts

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We engineer for high performance while working to reduce average product emissions.


Our commitment is clear: to drive down our portfolio emission intensity by 51.6% per average product by 2030, compared to 2023. The same focus we put into how a shoe feels is now shaping how it’s made.

We protect the rights and improve the conditions of the people who make our products.


We are dedicated to promoting safe, fair and progressive standards across our global supply chain. This is a continuous, intentional process. By 2030, we are holding ourselves accountable for achieving our goals of 100% of our Tier 1 suppliers paying a living wage, on average, and at least 95% of our product volume coming from our highest-rated (A/B) suppliers.

We're committed to challenging the 'use and throw away' model.


By 2030, we aim to minimize waste from the start, increase our use of circular materials, reduce our reliance on virgin fossil materials and expand services that keep products and materials in use.

2025 Impact Progress Report


Every year, our Impact Progress Report lays out our journey in full detail – the breakthroughs, the obstacles, and everything in between. For a full view of our journey so far, read our 2025 Impact Progress Report here

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Community Impact

We believe in the power of movement to ignite the human spirit and unlock potential. Together, we work to create opportunities for people to thrive and help transform communities. Community Impact


It doesn’t stop with us

Real impact doesn't happen alone. It’s built on partnership: championing community initiatives, and learning from the people who bring our products to life.

Our mission at On is to ignite the human spirit through movement. Inspired by athletes. Powered by Swiss engineering. Move with us, and Dream On.

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