CleanCloud®

From pollution to performance. Turning carbon emissions into high-performance materials.

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Two people running through the streets on wet asphalt. A blurry light effect suggests they are moving quickly.

Man running on a gray road, wearing the Cloudprime. Behind him are densely wooded hills against a moody sky.

Knee-down view of a woman standing in the Cloudprime, a CleanCloud shoe.

CleanCloud® explained

What if there was another way to think about carbon emissions? Could we upcycle them to our benefit? We're on a journey to become a more sustainable brand – we want to move the industry away from fossil-based materials. With CleanCloud®, we're turning carbon waste into more sustainable shoes and apparel. But it hasn’t been an easy journey - we had to pioneer an entirely new supply chain.

Our partners at Infinium use renewable power, water and captured CO2 to create eNaphtha – a cleaner alternative to processed crude oil.

eNaphtha is then restructured at a molecular level, splitting its elements into building blocks needed to engineer our gear.

We then blend EVA with traditional materials and additives to create a light, responsive and high-performance EVA foam.

This is molded directly into our CloudTec® midsoles. So you get the same sensation, while we reduce our reliance on fossil fuels.

Step 4 – Apparel

Lab technician working with a machine on the Cloudprime outsole, while wearing glasses and a mask.

It all started in 2019 with a dream. A belief we could defy the industry. And a crazy idea.

Good Chemistry

We partnered with visionary companies across biochemicals, material innovation and production processes to take CleanCloud® EVA from a bold idea to something that moves us, and the world, forward.

A person wearing the Cloudprime is shown running, with a blurred light effect.

Moving from lab to scale. CleanCloud® meets Cloud X 5

If we’re going to dream, we’re going to dream big. If we’re going to lower our carbon impact, we’ll start with our most popular shoe.

Close-up of the Cloudprime's laces, showing texture and detail. A tag says, Made From Carbon Emissions.

Close-up of the Cloudprime's upper from the side, with attention to its breathable construction.

The Cloud X 5 is On’s first major style to integrate CleanCloud® foam into the midsole. Flexible, lightweight, built to move with you. Pairing carbon capture with uncompromised performance.

The Cloudprime floating against a gradient background of blue and lilac.

Speedboard®: Made using 40% bio-based TPU from castor beans.

Outsole: 35% upcycled TPU from landfill, developed in collaboration with Novoloop.

The first CleanCloud® apparel collection

Time for a collection that's paces ahead – and heading towards a better future with our all-new running apparel. Featuring CleanCloud® polyester, made with 20% recycled carbon emissions, the Pace collection takes us another step away from virgin polyester and fossil-based materials. Did we mention it's ultrasoft? Now, you know.

Sustainability at On

We’re on a mission to create high-performance products that leave less behind. CleanCloud® is our first step in bringing commercial carbon-capture footwear to the global market. But we’re only just picking up the pace.

A back view of the Cloudprime, within a lab setting.

Close-up view of the Cloudprime's midsole, showing detail of the rounded shape and ridged texture.

Man checking the details of the Cloudprime's outsole, in the lab.

Three people, one seated woman and two standing men, working hard in the On Lab.

A lab technician working with a machine on a CleanCloud outsole, while wearing gloves and glasses.

Men's

A scenic view, across a lake toward dark hills on a cold day, with snow-tipped mountains in the distance.

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