On Clubhouse Nights: Uniting tennis, music and community
Step into On Clubhouse Nights – the immersive event that unites tennis and music with global sport and creative communities, and celebrates moving together.
Words by Iain Fuller. Photography by Alexander Aguiar and Matthew Kaplan.
A fresh fusion of sport, sound and social connections, On Clubhouse Nights is helping to change the way we see tennis. More than just a tournament or an exhibition, it's an immersive dynamic experience. By breaking down traditional barriers, it seeks to introduce a new generation to the thrill of court sports and create a sense of community that resonates far beyond any baseline.
For too long, tennis has played out in a space that feels excessively exclusive and overly formal. On Clubhouse Nights is here to upend perceptions head-on. By stringing together the energy of live tennis, pulsating DJ sets and locally relevant contemporary culture, the aim of these events is to blur the lines between sport and entertainment. Expect an atmosphere that's both exhilarating and welcoming. This isn’t your typical tennis outing.
One of the most important aspects of On Clubhouse Nights is the diverse and engaged audience it attracts. By incorporating elements of music and fashion, it draws in individuals who may not have previously considered tennis. That means a whole new generation are finding themselves captivated by the unquestionable athleticism and drama of the game. From Miami to Paris and beyond, this global tour is maximizing its growth, relevance and appeal.
As tennis is the driving force behind these experiences, On Clubhouse Nights showcases the sport we all love through the Clubhouse Clash, a series of dynamic, easy-to-grasp games. Featuring a cast of players from all avenues of modern culture – from music and film to journalism – these games not only build excitement, but also provide fans with a chance to see their favorite pros up close and real personal – while helping players like Ben Shelton and João Fonseca to give something back to the community that supports them so passionately.
Beyond the spectacle and memories, On Clubhouse Nights is committed to offering something truly accessible. By creating a space for this vibrant new community to thrive, it builds lasting connections and ignites a passion for tennis that hopefully extends far beyond the event itself. Empowering the evolution of the sport and paving the way for a vibrant future.
Keep an eye out for On Clubhouse Nights editions in a city near you soon.
