CleanCloud®

High-performance materials made from carbon emissions.

Two people running through the streets on wet asphalt. A blurry light effect suggests they are moving quickly.

Man running on a gray road, wearing the Cloudprime. Behind him are densely wooded hills against a moody sky.

Knee-down view of a woman standing in the Cloudprime, a CleanCloud shoe.

CleanCloud® explained

What if there was another way to think about carbon emissions? Could we upcycle them to our benefit? We're on a journey to become a more sustainable brand – we want to move the industry away from fossil-based materials. With CleanCloud®, we're turning carbon waste into more sustainable shoes and apparel. But it hasn’t been an easy journey - we had to pioneer an entirely new supply chain.

A graphic blue and white illustration of vapor emissions within a bubble-like circle.

Step 1

Wavy lines of liquid are shown within a white circle on a blue background.

Step 2

Bubbles rise within a white circle on a blue background.

Step 3

The ridged sole of the Cloudprime appears in a white circle on a blue background.

Step 4 – Shoes

Step 4 – Apparel

Lab technician working with a machine on the Cloudprime outsole, while wearing glasses and a mask.

Early setbacks. Make-or-break moments. Tears of joy. Creating CleanCloud® was a project like no other.

Read the story

Saving the planet is a team sport

CleanCloud® EVA was only made possible because of our partnerships with some of the most innovative companies in biochemicals, production processes, and material innovation in the world.

A person wearing the Cloudprime is shown running, with a blurred light effect.

The first CleanCloud® shoe

Meet the Cloudprime: The first-ever shoe made from carbon emissions. It's not available for purchase (at least not yet). But it's proof that CleanCloud® technology turns carbon emissions into performance products.

Close-up of the Cloudprime's laces, showing texture and detail. A tag says, Made From Carbon Emissions.

Close-up of the Cloudprime's upper from the side, with attention to its breathable construction.

Upper: CleanCloud® polyester-based textile, developed in collaboration with Fairbrics.

Midsole: CloudTec® in CleanCloud® EVA foam.

The Cloudprime floating against a gradient background of blue and lilac.

Speedboard®: Made using 40% bio-based TPU from castor beans.

Outsole: 35% upcycled TPU from landfill, developed in collaboration with Novoloop.

The first CleanCloud® apparel collection

Time for a collection that's paces ahead – and heading towards a better future with our all-new running apparel. Featuring CleanCloud® polyester, made with 20% recycled carbon emissions, the Pace collection takes us another step away from virgin polyester and fossil-based materials. Did we mention it's ultrasoft? Now, you know.

Sustainability at On

We're on a mission to make high-performance products with the lowest possible footprint. CleanCloud® is an important step on that journey. But environmental challenges are complex. There's no singular solution, so we're innovating in many other areas.