Our partners at Infinium use renewable power, water and captured CO2 to create eNaphtha – a cleaner alternative to processed crude oil.
CleanCloud®
From pollution to performance. Turning carbon emissions into high-performance materials.
CleanCloud® explained
We combined various technologies to capture CO2 before it enters the atmosphere to create EVA (short for Ethylene Vinyl Acetate). A high performance foam we call CleanCloud®.
“We wanted to see if we could take a resource that is abundant in the atmosphere and do something positive with it” - Jean-Philippe Romain, Science & Innovation Director
An innovative solution to the fossil-based midsole materials used in traditional sports shoes, CleanCloud® is the first EVA midsole made using captured carbon emission and is indistinguishable in feel, comfort and support. Our first step in introducing carbon capture to premium performance.
Our partners at Borouge International then restructure the eNaphtha at a molecular level, splitting its elements into building blocks such as Ethylene, which is converted into EVA, needed to engineer our gear.
We then blend EVA with traditional materials and additives to create a light, responsive and high-performance EVA foam.
This is molded directly into our CloudTec® midsoles. So you get the same sensation, while we reduce our reliance on fossil fuels.
It all started in 2019 with a dream. A belief we could defy the industry. And a crazy idea.
Good Chemistry
We partnered with visionary companies across biochemicals, material innovation and production processes to take CleanCloud® EVA from a bold idea to something that moves us, and the world, forward.
Moving from lab to scale. CleanCloud® meets Cloud X 5
If we’re going to dream, we’re going to dream big. If we’re going to lower our carbon impact, we’ll start with our most popular shoe.
The Cloud X 5 is On’s first major style to integrate CleanCloud® foam into the midsole. Flexible, lightweight, built to move with you. Pairing carbon capture with uncompromised performance.
