Step into a space where the Swiss Alps meet the vibrant streets of Harajuku and discover a blend of nature and technology. From alpine-scented changing rooms to a 222kg 3D-printed boulder – a replica of a rock from the Swiss valley where our founders discussed early plans for On while hiking. Illuminated by Tokyo’s trademark neon, the space is filled with immersive design cues. Use our Magic Wall to find your next shoes instantly or connect with our brilliant team..