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Swiss Performance Running Shoes & Clothing

Dream On.

The On mission: To ignite the human spirit through movement.

At On, we believe incredible things happen when humans move. Being in motion taps into the place in the subconscious where inspiration lies. It's called flow state: A mindset where action and awareness blur together, leaving us fully immersed in the moment. A hack for the mind, helping us to dream bigger and better.


The On story

Three friends, with one shared goal: To revolutionize the sensation of running.

Welcome to the On Lab

Technological innovation lies at the heart of On. ‘Better’ is achieved through continual experimentation. Never being afraid to start again different or break the mold. Dreaming up ground-breaking new ideas isn’t enough – we want to make them a physical reality. Today, our world-class team of scientists and technicians continue to cook up trailblazing innovations within our Zurich-based On Lab.

Two people stand at a desk, with colorful Speedboards scattered around it.
Two people stand at a desk, with colorful Speedboards scattered around it.

From the Oniverse

These are the stories that make us. From next-gen tech, to the power of grassroots community action – brought together by the daring ability to dream.

A group of people doing yoga poses on a hilltop, with a city in the distance.
A group of people doing yoga poses on a hilltop, with a city in the distance.

Diversity, equity and inclusion at On

At On we take time to celebrate the progress we’ve made, both as an organization and as individuals – but we also know that the work is never done. Transparency remains key for continued growth and accountability. Our latest figures can be found in the On Impact Progress Report. As well as improving from within, we also want to do our part to change the running world for the better. This means partnering with those who inspire us, working closely with incredible community-led programs and organisations. When it comes to discovering what is possible to achieve when we work together, this is only the beginning.